Women's Sports Revenues Expect To Surge Past $1-Billion In 2024

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A historic moment in sports history is expected to occur in the year of our lord 2024: the revenues for women's sports are expected to total and surge past the $1-billion mark for the first time ever.

SuperSport reports that an explosion in popularity will result in this landmark as per financial powerhouse Deloitte. Women's football is expected to generate a record $555-million out of the projected $1.28-billion, hot on the heels of the 2023 FIFA Women's World Cup that has co-hosted by Australia and New Zealand.

There is progress to be made however, with comfortably more than 50% of the current share coming out of North America. This is despite the prodigious growth of women's football across the Atlantic Ocean in Europe.

Insights lead for Deloitte's Sports Business Group said Jennifer Haskell said:

"Over the last few years we have seen the exception growth in women's sports across the globe, driving a significant uplift in its commercial value, which in turn has led to growing interest from investors. Crucially, women's sport is increasingly being viewed as a unique product that is becoming ever more distinct from men's elite sport.

This surge in fan and investor engagement is leading to new and improved opportunities for clubs and leagues, including greater commercial partnerships, increased participation and bigger match days."

The article continued by reporting that Deloitte expects valuations for teams and leagues will continue to rise, with several team values predicted to exceed $100-milion next year.

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